Abstract and Keywords
Digital connectivity has become central to the daily lives of billions of people throughout the world. This chapter employs the growing digitization of food as a way of grounding and materializing people’s engagements with the digital. The first section discusses the role of digital connectivity in relation to lifestyle and consumption. The next section on cultural economies of participation discusses the growing role of ordinary people as key participants in online food cultures in terms of the rise of “prosumerism” via video-sharing platforms such as YouTube. The third section turns to questions of food politics and the digital and also the constraints and affordances of digital connectivity in relation to food activism. The final section discusses the growing role of transnational corporate food players in social media space and the limits of data sharing and so-called informational transparency in an era of data monitoring and “big data.”
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