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date: 21 October 2019

Abstract and Keywords

This chapter frames the transfer of advice as a special case of traditional cooperative decision making, in which group members proffer preferences (advice) to one another as a means of reaching consensus. Although the transfer of advice differs from group decision making on a number of acknowledged factors, the underlying processes of the two are analogous, such that the group decision-making literature can usefully inform the study of advice. Using this theoretical perspective, the chapter examines how advice is offered and accepted as a function of demonstrability—that is, the degree to which a decision environment facilitates shared conceptual systems, the willingness and ability to include the input of others in one’s decision making, and the willingness and ability of those with expertise to attempt to transfer their knowledge to others. This understanding is then applied to two cases: the craft beer industry and travel hacking. Best practices in business are discussed.

Keywords: advice, group decision making, demonstrability, transfer of knowledge, bias

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