Abstract and Keywords
This chapter focuses on how media used within political consumerism are to be studied. There are basically two research traditions in the state of the art. The first focuses on phenomena such as culture jamming, while the second analyzes the effects of discursive political consumerism on mass media. The former derives its concepts from media studies, while the latter applies methods such as content analysis and frame interpretation from communication studies. The chapter also discusses methodological challenges posed by the rise of the internet, arguing that newer research tends to combine approaches from both traditions and now empirically includes analysis of online media. Research on political consumerism now applies new methods of case selection (e.g., through Google search results) and investigates the rising role of political consumers as content distributing agents.
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