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date: 12 July 2020

Abstract and Keywords

This historical chapter investigates two examples of racist political consumerism in early-twentieth-century Australia. It found expression in a locally particular form known as the White Sugar campaign, which declared consumption of cane sugar a moral duty for everyone in support of White Australia. Meanwhile, the Buy Australian-Made campaign called on Australian consumers to express their national pride by consuming locally manufactured products. Both campaigns drew on broader logics of commodity racism that, praising white supremacy and subscribing to ideologies of national progress, welded together everyday culture with the political programme of the time and contributed to the emergence of an imagined racist community of consumers.

Keywords: Australian Preference, commodity racism, Great White Train, nationalism, White Sugar

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