Abstract and Keywords
This chapter highlights that political consumerism is not always used for democratic ends. The range of this variant of political consumerism is broad,—including campaigns and actions that pit societal, ethnic, or religious groups against each other; those that can be used to promote nationalism, nationalistic movements, or democratically dubious purposes; and, finally, clear instances of political consumerism that discriminate against and threaten targeted societal, ethnic, and religious groups. We find less systematic research on such undemocratic forms of political consumerism due to the fact that these variants are often less visible and, therefore, difficult to study with conventional methodological strategies and empirical materials. The chapter not only offers reflections on ways to establish a more inclusive agenda of political consumer research but also discusses several contemporary examples.
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