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date: 07 December 2019

Abstract and Keywords

This synthesis chapter recapitulates the major themes of Part I. The chapter proposes that science communication is challenging because science is complex, because humans interpret evidence in biased ways, and because the science–media landscape is shifting. Consequently, the mere supply of scientific information alone is not likely to guide audiences to science-consistent beliefs. Instead, science communicators must learn to navigate both the cultural implications of their work and the heuristics audiences use when deciding whom to trust. Consideration must be given to scientific knowledge and the audience’s values alike. A science of science communication provides an understanding of these multiple considerations and promotes effective dialogue between scientists and the public.

Keywords: complexity, values, media, heuristics, biases, science communication

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