- Oxford Library of Psychology
- Oxford Library of Psychology
- About the Editors
- Acknowledgments
- Contributors
- Introduction: Why Science Communication?
- The Need for a Science of Science Communication: Communicating Science’s Values and Norms
- Overview of the Science of Science Communication
- On the Sources of Ordinary Science Knowledge and Extraordinary Science Ignorance
- How Changing Media Structures Are Affecting Science News Coverage
- What the Public Thinks and Knows About Science—and Why It Matters
- Science Controversies: Can the Science of Science Communication Provide Management Guidance or Only Analysis?
- A Recap: The Science of Communicating Science
- Science as “Broken” Versus Science as “Self-Correcting”: How Retractions and Peer-Review Problems Are Exploited to Attack Science
- Publication Bias in Science: What Is It, Why Is It Problematic, and How Can It Be Addressed?
- Statistical Biases in Science Communication: What We Know About Them and How They Can Be Addressed
- Is There a Hype Problem in Science? If So, How Is It Addressed?
- Is There a Retraction Problem? And, If So, What Can We Do About It?
- A Recap: Identifying and Overcoming Challenges to Science Featured in Attacks on Science
- A Comparative Study of Communication About Food Safety Before, During, and After the “Mad Cow” Crisis
- Cross-National Comparative Communication and Deliberation About the Risks of Nanotechnologies
- Communications About Biotechnologies and GMOs Across Europe
- A Tale of Two Vaccines—and Their Science Communication Environments
- A Recap: Science Communication in Action
- Science Communication at Scientific Institutions
- The Role of Scholarly Presses and Journals
- The Role of Governmental Organizations in Communicating About Regulating Science
- Science Communication and Museums’ Changing Roles
- The Role of Funding Organizations: Foundations
- Promoting Popular Understanding of Science and Health Through Social Networks
- Designing Public Deliberation at the Intersection of Science and Public Policy
- Translating Science into Policy and Legislation: Evidence-Informed Policymaking
- A Recap—The Role of Intermediaries in Communicating Science: A Synthesis
- The (Changing) Nature of Scientist–Media Interactions: A Cross-National Analysis
- New Models of Knowledge-Based Journalism
- Citizens Making Sense of Science Issues: Supply and Demand Factors for Science News and Information in the Digital Age
- The Changing Popular Images of Science
- What Do We Know About the Entertainment Industry’s Portrayal of Science? How Does It Affect Public Attitudes Toward Science?
- How Narrative Functions in Entertainment to Communicate Science
- Assumptions About Science in Satirical News and Late-Night Comedy
- A Recap: The Role, Power, and Peril of Media for the Communication of Science
- Countering False Beliefs: An Analysis of the Evidence and Recommendations of Best Practices for the Retraction and Correction of Scientific Misinformation
- Using Frames to Make Scientific Communication More Effective
- Philosophical Impediments to Citizens’ Use of Science
- Overcoming Confirmation and Blind Spot Biases When Communicating Science
- Understanding and Overcoming Selective Exposure and Judgment When Communicating About Science
- Overcoming Innumeracy and the Use of Heuristics When Communicating Science
- Overcoming Biases in Processing of Time Series Data About Climate
- Understanding and Overcoming Fear of the Unnatural in Discussion of GMOs
- Protecting or Polluting the Science Communication Environment?: The Case of Childhood Vaccines
- Overcoming False Causal Attribution: Debunking the MMR–Autism Association
- Overcoming the Challenges of Communicating Uncertainties Across National Contexts
- A Recap: Heuristics, Biases, Values, and Other Challenges to Communicating Science
- Conclusion—On the Horizon: The Changing Science Communication Environment
- Index
Abstract and Keywords
Scientific issues frequently pique the interest of public audiences, and advancements in communication technologies have increased the overall use of technology by citizens, particularly for engaging with science, technology, engineering, and mathematics (STEM) issues. In a context in which science and media are increasingly coupled, relationships among scientists, media, and publics have come to the fore. As leaders in the scientific community call for greater societal engagement, understanding these relationships becomes more critical. This chapter examines research relevant to reciprocal interactions between scientists and media and synthesizes studies on factors that influence the willingness and ability of scientists to engage with broad audiences. The chapter concludes by situating the discussion in the context of open science, highlighting some implications of this scholarship, and offering directions for future research.
Keywords: public communication, public audience, scientific issues, STEM issues, scientists and media
Sara K. Yeo, PhD, University of Wisconsin–Madison, is an assistant professor in the Department of Communication at the University of Utah. Her research interests include science communication, public opinion of STEM issues, and information seeking and processing. Dr. Yeo is trained as a bench and field scientist and holds an MS in oceanography from the University of Hawaii at Manoa. Her training in ecology and the life sciences has been invaluable to her research at the intersection of science, media, and politics
Dominique Brossard, PhD, Cornell University, is a professor and chair in the Department of Life Sciences Communication at the University of Wisconsin (UW)–Madison and an affiliate of the UW–Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW–Madison Center for Global Studies, and the Morgridge Institute for Research. Her teaching responsibilities include courses in strategic communication theory and research, with a focus on science and risk communication. Brossard’s research agenda focuses on the intersection between science, media, and policy with the Science, Media and the Public (SCIMEP) research group, which she codirects.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
- Oxford Library of Psychology
- Oxford Library of Psychology
- About the Editors
- Acknowledgments
- Contributors
- Introduction: Why Science Communication?
- The Need for a Science of Science Communication: Communicating Science’s Values and Norms
- Overview of the Science of Science Communication
- On the Sources of Ordinary Science Knowledge and Extraordinary Science Ignorance
- How Changing Media Structures Are Affecting Science News Coverage
- What the Public Thinks and Knows About Science—and Why It Matters
- Science Controversies: Can the Science of Science Communication Provide Management Guidance or Only Analysis?
- A Recap: The Science of Communicating Science
- Science as “Broken” Versus Science as “Self-Correcting”: How Retractions and Peer-Review Problems Are Exploited to Attack Science
- Publication Bias in Science: What Is It, Why Is It Problematic, and How Can It Be Addressed?
- Statistical Biases in Science Communication: What We Know About Them and How They Can Be Addressed
- Is There a Hype Problem in Science? If So, How Is It Addressed?
- Is There a Retraction Problem? And, If So, What Can We Do About It?
- A Recap: Identifying and Overcoming Challenges to Science Featured in Attacks on Science
- A Comparative Study of Communication About Food Safety Before, During, and After the “Mad Cow” Crisis
- Cross-National Comparative Communication and Deliberation About the Risks of Nanotechnologies
- Communications About Biotechnologies and GMOs Across Europe
- A Tale of Two Vaccines—and Their Science Communication Environments
- A Recap: Science Communication in Action
- Science Communication at Scientific Institutions
- The Role of Scholarly Presses and Journals
- The Role of Governmental Organizations in Communicating About Regulating Science
- Science Communication and Museums’ Changing Roles
- The Role of Funding Organizations: Foundations
- Promoting Popular Understanding of Science and Health Through Social Networks
- Designing Public Deliberation at the Intersection of Science and Public Policy
- Translating Science into Policy and Legislation: Evidence-Informed Policymaking
- A Recap—The Role of Intermediaries in Communicating Science: A Synthesis
- The (Changing) Nature of Scientist–Media Interactions: A Cross-National Analysis
- New Models of Knowledge-Based Journalism
- Citizens Making Sense of Science Issues: Supply and Demand Factors for Science News and Information in the Digital Age
- The Changing Popular Images of Science
- What Do We Know About the Entertainment Industry’s Portrayal of Science? How Does It Affect Public Attitudes Toward Science?
- How Narrative Functions in Entertainment to Communicate Science
- Assumptions About Science in Satirical News and Late-Night Comedy
- A Recap: The Role, Power, and Peril of Media for the Communication of Science
- Countering False Beliefs: An Analysis of the Evidence and Recommendations of Best Practices for the Retraction and Correction of Scientific Misinformation
- Using Frames to Make Scientific Communication More Effective
- Philosophical Impediments to Citizens’ Use of Science
- Overcoming Confirmation and Blind Spot Biases When Communicating Science
- Understanding and Overcoming Selective Exposure and Judgment When Communicating About Science
- Overcoming Innumeracy and the Use of Heuristics When Communicating Science
- Overcoming Biases in Processing of Time Series Data About Climate
- Understanding and Overcoming Fear of the Unnatural in Discussion of GMOs
- Protecting or Polluting the Science Communication Environment?: The Case of Childhood Vaccines
- Overcoming False Causal Attribution: Debunking the MMR–Autism Association
- Overcoming the Challenges of Communicating Uncertainties Across National Contexts
- A Recap: Heuristics, Biases, Values, and Other Challenges to Communicating Science
- Conclusion—On the Horizon: The Changing Science Communication Environment
- Index
