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date: 06 December 2019

Abstract and Keywords

Scientific issues frequently pique the interest of public audiences, and advancements in communication technologies have increased the overall use of technology by citizens, particularly for engaging with science, technology, engineering, and mathematics (STEM) issues. In a context in which science and media are increasingly coupled, relationships among scientists, media, and publics have come to the fore. As leaders in the scientific community call for greater societal engagement, understanding these relationships becomes more critical. This chapter examines research relevant to reciprocal interactions between scientists and media and synthesizes studies on factors that influence the willingness and ability of scientists to engage with broad audiences. The chapter concludes by situating the discussion in the context of open science, highlighting some implications of this scholarship, and offering directions for future research.

Keywords: public communication, public audience, scientific issues, STEM issues, scientists and media

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