Abstract and Keywords
Developments in neuroscientific methods provide new capabilities to researchers interested in reputation and gossip. Recent studies in this field present important results on the brain areas that are activated in such social settings. Results sketch the predominant role played by social stimuli recognition, theory of mind, the reward system, and self-control. This knowledge and independently developed behavioral evidence suggest several interesting hypotheses about reputation, gossip, and their intersection. These ideas have the potential of shaping the research agenda in this field for several years to come. Nevertheless, state-of-the-art knowledge on the neurobiological foundation of reputation and gossip is largely incomplete, much focused on the impact that reputation and gossip have on behavior, and it lacks the capability of fully accounting for individual and social group heterogeneity.
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