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date: 21 July 2019

Abstract and Keywords

This chapter has three goals. The first is to illuminate the various topics covered in mass media gossip about complete unknowns and celebrities, highlighting the overlap with interpersonal gossip. The second goal is to zoom in on celebrity gossip by examining who becomes a celebrity and what role the media play in this process. Third, we take a look at the audience, reviewing why people consume celebrity gossip, and how some people become so deeply involved with some celebrities that they actively take part in the creation and evolution of celebrities and their reputation. In all these discussions, we try to make clear how reputation gossip is a key part in every step of the process. That is, reputation gossip is what makes someone a celebrity and what drives the audiences to consume celebrity gossip and, in doing so, reinforcing the creation of a “celebrity.”

Keywords: gossip, mass media gossip, celebrity gossip, reputation gossip, strategy-learning gossip

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