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date: 15 July 2019

Abstract and Keywords

This chapter focuses on the roadshow release of the movie adaptation of Half a Sixpence. The chapter reads the film as a product of its immediate industrial context: it was one of a number of Broadway-Hollywood adaptations that were intended as part of a risk-reduction strategy, it was spectacular and relatively faithful to its stage version, and it had an unusual and markedly contemporary visual style, akin to that found in the low-budget, youth oriented films of the Hollywood Renaissance. Thus, although the movie was no hit, it was not a completely misguided production: the chapter explains that instead it was intended to address the musical genre’s need to adapt to a new industrial climate in order to prolong its marketability into the 1970s.

Keywords: Half a Sixpence, West End, Broadway, Hollywood Renaissance, Tommy Steele

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