- The Oxford Handbook of American Sports Law
- About the Editor
- Acknowledgments
- Contributors
- Introduction: American Sports Law Through Deflategate
- The Evolution of the Power of the Commissioner in Professional Sports
- Leagues and Owners: The Donald Sterling Story
- The Commissioner’s Power to Discipline Players for On- and Off-Field Misconduct
- The Regulation of Doping in U.S. and International Sports
- Drugs in Professional Sports
- Blood Sports in an Age of Liability
- Sports and American Tort Law
- The Increasing Role of Disability Issues in U.S. Sports Law
- Collective Bargaining and Workforce Protections in Sports
- Collective Bargaining in Professional Sports: The Duel Between Players and Owners and Labor Law and Antitrust Law
- The Single-Entity Doctrine of Antitrust as Applied to Sports Leagues
- Eligibility Rules in Professional Sports
- Athlete Representation
- Identity and Speech in Sports in the Social Media Era
- The “Shifting Line” of Sports Betting Legalization
- The Enduring Power of the Sports Broadcasting Act
- Youth and High School Sports Law Issues
- College Athletics: The Growing Tension Between Amateurism and Commercialism
- Title IX and U.S. College Sports: Contemporary Challenges to Compliance
- Recreational Sports Law
- Arbitration and the Olympic Athlete
- Competition Law, Free Movement of Players, and Nationality Restrictions
- Athlete Trademarks: Names, Nicknames, and Catchphrases
- Trade Secrets and Information Security in the Age of Sports Analytics
- The Role of Bioethics in Sports Law
- The Rooney Rule’s Reach: How the NFL’s Equal Opportunity Initiative for Coaches Inspired Local Government Reform
- Sports in the Context of Social Media Law
- Public Development for Professional Sports Stadiums
- Daily Fantasy Sports and PASPA: How to Assess Whether the State Regulation of Daily Fantasy Sports Contests Violates Federal Law
- Index
Abstract and Keywords
Social media has emerged as an essential communications format among players, teams, leagues, fans, and consumers. Social media has fewer control points than traditional broadcast or print media, so players are better able to engage directly with their fans. The new relationship between athletes and the public, however, may conflict with some of the current exclusive agreements between leagues and broadcasters. Moreover, this immediacy eliminates the ability of teams and leagues to manage player communications, and thus it imposes additional responsibility on the athlete in regard to unauthorized or undisclosed commercial endorsements and to avoid defamatory, racist, or other harmful communications.
Keywords: social media, social media law, athlete contracts, endorsement agreements, FTC guidelines
Jon M. Garon is Professor of Law and Dean of Shepard Broad College of Law at Nova Southeastern University.
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- The Oxford Handbook of American Sports Law
- About the Editor
- Acknowledgments
- Contributors
- Introduction: American Sports Law Through Deflategate
- The Evolution of the Power of the Commissioner in Professional Sports
- Leagues and Owners: The Donald Sterling Story
- The Commissioner’s Power to Discipline Players for On- and Off-Field Misconduct
- The Regulation of Doping in U.S. and International Sports
- Drugs in Professional Sports
- Blood Sports in an Age of Liability
- Sports and American Tort Law
- The Increasing Role of Disability Issues in U.S. Sports Law
- Collective Bargaining and Workforce Protections in Sports
- Collective Bargaining in Professional Sports: The Duel Between Players and Owners and Labor Law and Antitrust Law
- The Single-Entity Doctrine of Antitrust as Applied to Sports Leagues
- Eligibility Rules in Professional Sports
- Athlete Representation
- Identity and Speech in Sports in the Social Media Era
- The “Shifting Line” of Sports Betting Legalization
- The Enduring Power of the Sports Broadcasting Act
- Youth and High School Sports Law Issues
- College Athletics: The Growing Tension Between Amateurism and Commercialism
- Title IX and U.S. College Sports: Contemporary Challenges to Compliance
- Recreational Sports Law
- Arbitration and the Olympic Athlete
- Competition Law, Free Movement of Players, and Nationality Restrictions
- Athlete Trademarks: Names, Nicknames, and Catchphrases
- Trade Secrets and Information Security in the Age of Sports Analytics
- The Role of Bioethics in Sports Law
- The Rooney Rule’s Reach: How the NFL’s Equal Opportunity Initiative for Coaches Inspired Local Government Reform
- Sports in the Context of Social Media Law
- Public Development for Professional Sports Stadiums
- Daily Fantasy Sports and PASPA: How to Assess Whether the State Regulation of Daily Fantasy Sports Contests Violates Federal Law
- Index