Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 07 March 2021

Abstract and Keywords

Social media has ushered in seismic shifts to communication structures in society and these effects extend to the world of sport, where athletes and sports figures routinely divulge content on social media platforms. This chapter discusses athletes’ and other sports figures’ social media use to express their identity, which includes showcasing more of their personality, expressing dissent, and providing commentary on political and social issues. The chapter discusses legal implications for sport organization administrators as they seek to balance organizational reputation with First Amendment rights. The chapter also addresses related issues that can manifest in the online sphere, such as private commentary becoming public, threats made to athletes, and social media use by organization employees that can negatively impact athletes and harm the organization.

Keywords: social media, identity, social media policies, freedom of speech, athletes and social media

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.