- Copyright Page
- About the contributors
- Communication in the Networked Age
- Networks and Information Flow: The Second Golden Age
- Rebooting Mass Communication: Using Computational and Network Tools to Rebuild Media Theory
- Propagation Phenomena in Social Media
- Dynamical Processes in Time-Varying Networks
- Partition-Specific Network Analysis of Digital Trace Data: Research Questions and Tools
- How Can Computational Social Science Motivate the Development of Theories, Data, and Methods to Advance Our Understanding of Communication and Organizational Dynamics?
- The New Dynamics of Organizational Change
- Online Communication by Emergency Responders during Crisis Events
- Studying Populations of Online Communities
- Gender and Networks in Virtual Worlds
- Understanding Social Dynamics Online: Social Networks, Social Capital, and Social Interactions
- The Analysis of Social Capital in Digital Environments: A Social Investment Approach
- Multiplying the Medium: Tie Strength, Social Role, and Mobile Media Multiplexity
- Revolutionizing Mental Health with Social Media
- The Neuroscience of Information Sharing
- Political Communication Research in a Networked World
- Modeling and Measuring Deliberation Online
- Moving Beyond Sentiment Analysis: Social Media and Emotions in Political Communication
- Dynamics of Attention and Public Opinion in Social Media
- A Satisficing Search Model of Text Production
- Studying Networked Communication in the Middle East: Social Disrupter and Social Observatory
- Mobile Space and Agility as the Subversive Partner
- One Foot on the Streets, One Foot on the Web: Analyzing the Ecosystem of Protest Movements in an Era of Pervasive Digital Communication
- Our Stage, Our Streets: Brooklyn Drag and the Queer Imaginary
- Digital Mapping of Urban Mobility Patterns
- Research on Mobile Phone Data in the Global South: Opportunities and Challenges
- The Ethics of Digital Research
- Digital Trace Data and Social Research: A Proactive Research Ethics
- A Practitioner’s Guide to Ethical Web Data Collection
- Responsible Research on Social Networks: Dilemmas and Solutions
- Unintended Consequences of Using Digital Methods in Difficult Research Environments
- Ethical Issues in Internet Research: The Case of China
- The Past and Future of Communication Research
Abstract and Keywords
One of the most important tasks facing media scholars in the twenty-first century is re-examining the relevance of classic mass communication theories in a new information environment. Technological and social transformations have changed the practices of media production, dissemination, and consumption. Recent developments have called into question existing theoretical and methodological approaches to media research. At the same time, these developments have supplied the tools needed to address emerging challenges. Network science provides one way of investigating the diffusion of information and patterns of influence among individuals, groups, and organizations. This chapter presents a network-based model of media message flows and agenda-setting processes to illustrate how the exploration of complex systems can produce insights into mass communication theory. The conclusion of the chapter outlines challenges related to the use of computational techniques, including transparency and replicability standards, as well as the ethics and privacy norms guiding large-scale data collection.
Katya Ognyanova is an Assistant Professor at the School of Communication and Information at Rutgers University, New Brunswick, NJ.
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