Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 25 July 2021

Abstract and Keywords

This chapter offers an overview of the theoretical ideas that helped consolidate the field of communication and relates those ideas to the current media environment, where digital technologies and online networks mediate most exposure to information. The chapter offers a summary of research achievements and future challenges through the lens of the work discussed in the six parts that form this Handbook. Special attention is given to the question of how new data sources and recent methodological developments can help communication evolve as a field and adapt its research agenda to the demands of digital data, both in terms of analyzing that data with the right theoretical motivations and protecting the privacy of users to cement trust and a sustainable research agenda.

Keywords: peer influence, networks, two-step flow, mass communication, networked communication, computational social science

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.