- Copyright Page
- About the contributors
- Communication in the Networked Age
- Networks and Information Flow: The Second Golden Age
- Rebooting Mass Communication: Using Computational and Network Tools to Rebuild Media Theory
- Propagation Phenomena in Social Media
- Dynamical Processes in Time-Varying Networks
- Partition-Specific Network Analysis of Digital Trace Data: Research Questions and Tools
- How Can Computational Social Science Motivate the Development of Theories, Data, and Methods to Advance Our Understanding of Communication and Organizational Dynamics?
- The New Dynamics of Organizational Change
- Online Communication by Emergency Responders during Crisis Events
- Studying Populations of Online Communities
- Gender and Networks in Virtual Worlds
- Understanding Social Dynamics Online: Social Networks, Social Capital, and Social Interactions
- The Analysis of Social Capital in Digital Environments: A Social Investment Approach
- Multiplying the Medium: Tie Strength, Social Role, and Mobile Media Multiplexity
- Revolutionizing Mental Health with Social Media
- The Neuroscience of Information Sharing
- Political Communication Research in a Networked World
- Modeling and Measuring Deliberation Online
- Moving Beyond Sentiment Analysis: Social Media and Emotions in Political Communication
- Dynamics of Attention and Public Opinion in Social Media
- A Satisficing Search Model of Text Production
- Studying Networked Communication in the Middle East: Social Disrupter and Social Observatory
- Mobile Space and Agility as the Subversive Partner
- One Foot on the Streets, One Foot on the Web: Analyzing the Ecosystem of Protest Movements in an Era of Pervasive Digital Communication
- Our Stage, Our Streets: Brooklyn Drag and the Queer Imaginary
- Digital Mapping of Urban Mobility Patterns
- Research on Mobile Phone Data in the Global South: Opportunities and Challenges
- The Ethics of Digital Research
- Digital Trace Data and Social Research: A Proactive Research Ethics
- A Practitioner’s Guide to Ethical Web Data Collection
- Responsible Research on Social Networks: Dilemmas and Solutions
- Unintended Consequences of Using Digital Methods in Difficult Research Environments
- Ethical Issues in Internet Research: The Case of China
- The Past and Future of Communication Research
Abstract and Keywords
The abundance of civic discourse now observable via digital archives has created an enormous opportunity for researching public opinion. Making use of these data requires understanding the theoretical processes by which they are produced. This chapter introduces satisficing semantic search as one theoretical process that accounts for the content of and form in which discourse is produced. The chapter defines satisficing search processes and explores their implications for the assessment of public opinion from digital archives. It focuses on two key concepts from satisficing search theory: availability, the extent to which discursive material can be found with ease, and aspiration, the extent to which individuals are motivated to find material that precisely represents their underlying views. After defining and describing means of measuring these concepts, the chapter argues that they can be used to detect the strength of both social and political movements.
Drew B. Margolin is an Assistant Professor at the Department of Communication at Cornell University, Ithaca, NY.
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