- Copyright Page
- About the contributors
- Communication in the Networked Age
- Networks and Information Flow: The Second Golden Age
- Rebooting Mass Communication: Using Computational and Network Tools to Rebuild Media Theory
- Propagation Phenomena in Social Media
- Dynamical Processes in Time-Varying Networks
- Partition-Specific Network Analysis of Digital Trace Data: Research Questions and Tools
- How Can Computational Social Science Motivate the Development of Theories, Data, and Methods to Advance Our Understanding of Communication and Organizational Dynamics?
- The New Dynamics of Organizational Change
- Online Communication by Emergency Responders during Crisis Events
- Studying Populations of Online Communities
- Gender and Networks in Virtual Worlds
- Understanding Social Dynamics Online: Social Networks, Social Capital, and Social Interactions
- The Analysis of Social Capital in Digital Environments: A Social Investment Approach
- Multiplying the Medium: Tie Strength, Social Role, and Mobile Media Multiplexity
- Revolutionizing Mental Health with Social Media
- The Neuroscience of Information Sharing
- Political Communication Research in a Networked World
- Modeling and Measuring Deliberation Online
- Moving Beyond Sentiment Analysis: Social Media and Emotions in Political Communication
- Dynamics of Attention and Public Opinion in Social Media
- A Satisficing Search Model of Text Production
- Studying Networked Communication in the Middle East: Social Disrupter and Social Observatory
- Mobile Space and Agility as the Subversive Partner
- One Foot on the Streets, One Foot on the Web: Analyzing the Ecosystem of Protest Movements in an Era of Pervasive Digital Communication
- Our Stage, Our Streets: Brooklyn Drag and the Queer Imaginary
- Digital Mapping of Urban Mobility Patterns
- Research on Mobile Phone Data in the Global South: Opportunities and Challenges
- The Ethics of Digital Research
- Digital Trace Data and Social Research: A Proactive Research Ethics
- A Practitioner’s Guide to Ethical Web Data Collection
- Responsible Research on Social Networks: Dilemmas and Solutions
- Unintended Consequences of Using Digital Methods in Difficult Research Environments
- Ethical Issues in Internet Research: The Case of China
- The Past and Future of Communication Research
Abstract and Keywords
Sociotechnical systems such as online social media play a central role in today’s society, connecting millions of people all over the world. From a research perspective, a multitude of studies have gathered data from these environments to frame and unveil major questions on human social behavior. The goal of this chapter is to overview some theory of social communication behaviors, attention, and opinion formation in techno-social systems and their effects on individuals’ and group behavior. Examples of data-driven studies on large social media illustrate how users of techno-social systems behave during social protests, how they engage in political conversation, how they contribute to diffuse misinformation, and how they react to the spreading of fear and panic during a crisis. A quantitative analysis of the Twitter conversation during two global events (the Gezi Park protest in Turkey and the 2014 Ebola crisis) is presented as a case study to illustrate these phenomena. Understanding the dynamics of attention and opinion formation online allows people to build safer social media environments, hindering the spread of misinformation campaigns, hate speech, and stigmas.
Emilio Ferrara is an Assistant Research Professor and Associate Director of Applied Data Science at the USC Department of Computer Science.
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