Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 21 June 2021

Abstract and Keywords

This chapter introduces a social capitalization framework to promote an investment-oriented understanding of social capital in digital environments. While studies of Internet social capital have enriched the understanding of the outcomes of digital sociability, less discussion has been devoted to social networking as a social investment process underlying social capital production. The framework highlights the purposive nature of social networking and views Internet social capital as a product of the interplay among agency, social structure, and platform affordances. The chapter argues that online actors’ social investment decisions are based on three dimensions of cost–benefit assessments: cost of uncertainty, cost of persistence, and cost of mutuality. Based on the three cost dimensions, a social investment taxonomy is presented in conjunction with a few networking principles widely learned from offline network literature. The empirical utility of the social capitalization framework and future research areas are then discussed.

Keywords: social capital, social capitalization, purposive action, homophily, prestige effect, social investment, online social networking, ISCS, Internet social capital scales

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.