- Copyright Page
- About the contributors
- Communication in the Networked Age
- Networks and Information Flow: The Second Golden Age
- Rebooting Mass Communication: Using Computational and Network Tools to Rebuild Media Theory
- Propagation Phenomena in Social Media
- Dynamical Processes in Time-Varying Networks
- Partition-Specific Network Analysis of Digital Trace Data: Research Questions and Tools
- How Can Computational Social Science Motivate the Development of Theories, Data, and Methods to Advance Our Understanding of Communication and Organizational Dynamics?
- The New Dynamics of Organizational Change
- Online Communication by Emergency Responders during Crisis Events
- Studying Populations of Online Communities
- Gender and Networks in Virtual Worlds
- Understanding Social Dynamics Online: Social Networks, Social Capital, and Social Interactions
- The Analysis of Social Capital in Digital Environments: A Social Investment Approach
- Multiplying the Medium: Tie Strength, Social Role, and Mobile Media Multiplexity
- Revolutionizing Mental Health with Social Media
- The Neuroscience of Information Sharing
- Political Communication Research in a Networked World
- Modeling and Measuring Deliberation Online
- Moving Beyond Sentiment Analysis: Social Media and Emotions in Political Communication
- Dynamics of Attention and Public Opinion in Social Media
- A Satisficing Search Model of Text Production
- Studying Networked Communication in the Middle East: Social Disrupter and Social Observatory
- Mobile Space and Agility as the Subversive Partner
- One Foot on the Streets, One Foot on the Web: Analyzing the Ecosystem of Protest Movements in an Era of Pervasive Digital Communication
- Our Stage, Our Streets: Brooklyn Drag and the Queer Imaginary
- Digital Mapping of Urban Mobility Patterns
- Research on Mobile Phone Data in the Global South: Opportunities and Challenges
- The Ethics of Digital Research
- Digital Trace Data and Social Research: A Proactive Research Ethics
- A Practitioner’s Guide to Ethical Web Data Collection
- Responsible Research on Social Networks: Dilemmas and Solutions
- Unintended Consequences of Using Digital Methods in Difficult Research Environments
- Ethical Issues in Internet Research: The Case of China
- The Past and Future of Communication Research
Abstract and Keywords
This chapter introduces a social capitalization framework to promote an investment-oriented understanding of social capital in digital environments. While studies of Internet social capital have enriched the understanding of the outcomes of digital sociability, less discussion has been devoted to social networking as a social investment process underlying social capital production. The framework highlights the purposive nature of social networking and views Internet social capital as a product of the interplay among agency, social structure, and platform affordances. The chapter argues that online actors’ social investment decisions are based on three dimensions of cost–benefit assessments: cost of uncertainty, cost of persistence, and cost of mutuality. Based on the three cost dimensions, a social investment taxonomy is presented in conjunction with a few networking principles widely learned from offline network literature. The empirical utility of the social capitalization framework and future research areas are then discussed.
K. Hazel Kwon in an Associate Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, Tempe, AZ.
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