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date: 19 January 2020

Abstract and Keywords

Linguistic landscape analysis is the study of visual language use in public space. Its fundamental premise is that the ways in which languages are visually used (or not used) contribute to the discursive construction of a distinct sense of place. Linguistic landscape analysis is related to language policy in two key ways, one indirect and one direct. Indirectly, all language policies entextualize language ideologies; analyzing the visual representation of the linguistic order in the public space of a community provides insight into how values present in policies may or may not be iterated in everyday experiences. Directly, some polities regulate what languages may be used in public spaces, as well as how they may be used. Language policy researchers investigate such regulations and how they may or may not relate to the actual practice of language use on signs in specific communities. This chapter reviews work that has taken indirect and direct orientations to studying language policy and linguistic landscapes. Suggestions for future directions for both are provided.

Keywords: ideology, language, language policy, linguistic landscape, public space

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