- Copyright Page
- List of Contributors
- Cognitive Sociology and the Cultural Mind: debates, directions, and challenges
- Cognitive Sociology: between the personal and the universal mind
- Critical Theory and Cognitive Sociology
- Pierre Bourdieu as Cognitive Sociologist
- Embodied Cognition: sociology’s role in bridging mind, brain, and body
- The Old One-Two: preserving analytical dualism in cognitive sociology
- Can Carnal Sociology Bring Together Body and Soul?: or, who’s afraid of christian wolff?
- Cognitive Sociology and French Psychological Sociology
- Cognitive Science and Social Theory
- Dual-Process Models in Sociology
- Bridging the Vocabularies of Dual-Process Models of Culture and Cognition
- Metaphorical Creativity: the role of context
- Priming and Framing: dimensions of communication and cognition
- Cognitive Linguistics
- Class, Cognition, and Cultural Change in Social Class
- Cognitive Dichotomies, Learning Directions, and the Cognitive Architecture
- What Is Cultural Fit?: from cognition to behavior (and back)
- Productive Methods in the Study of Culture and Cognition
- An Assessment of Methods for Measuring Automatic Cognition
- Methods for Studying the Contextual Nature of Implicit Cognition
- Social Mindscapes and the Self: the case for social pattern analysis
- Charting the Emergence of the Cultural from the Cognitive with Agent-Based Modeling
- Sociology of Attention: fundamental reflections on a theoretical program
- Risk, Culture, and Cognition
- Cultural Blind Spots and Blind Fields: collective forms of unawareness
- The Sacred, Profane, Pure, Impure, and Social Energization of Culture
- Cognition and Social Meaning in Economic Sociology
- Scientific Analogies and Hierarchical Thinking: lessons from the hive?
- Getting a Foot in the Door: symbolism, door metaphors, and the cognitive sociology of access
- Foregrounding and Backgrounding: the logic and mechanics of semiotic subversion
- War Widows and Welfare Queens: the semiotics of deservingness in the US welfare system
- Perceiving and Enacting Authentic Identities
- Cognitive Migrations: a cultural and cognitive sociology of personal transformation
- The Experience of Time in Organizations
- Silence and Collective Memory
- Name Index
- Subject Index
Abstract and Keywords
The aim of this chapter is to demonstrate the theoretical relevance of the concept of “attention” for understanding the social. Against the backdrop of neurological, psychological, and philosophical insights into this subject matter, and drawing on both classical as well as current theories on this phenomenon, the chapter examine the term’s respective meanings and develops genuinely sociological questions in order to underline the heuristic value of research on this topic. Furthermore, it argues that the (post)modern subject oscillates between being at liberty to bestow his attention at will and being forced to do so, and the social processes accounting for attention gradually becoming an ever more scarce resource are identified. The fields of politics, economy, science, and art are examples to illustrate the fight for attention, followed by a plea for the comprehensive treatment of attention as a key sociological issue.
Markus Schroer is Professor of Sociology at Philipps-Universität Marburg. His research interests include sociological theory, cultural sociology, sociology of space, city and architecture, sociology of knowledge, sociology of the body, visual sociology, history of sociology, social diagnosis of time, and sociology of artifacts.
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