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date: 21 August 2019

Abstract and Keywords

This chapter begins with the contention that many key theoretical questions in the sociology of culture depend on our understanding of the interaction of culture at the individual level and forms of culture that exist external to individuals. A central assumption of this argument is that processes of implicit cognition, an aspect of how culture is stored at the individual level, depend on the social, physical, and cultural environmental of an individual. The chapter reviews findings and methods from multiple fields that can inform the study of the relationship between individual level implicit cognition and environmental context. It examines this relationship in terms of how context informs both the acquisition and the activation of implicit cognition at the individual level. Drawing on studies of implicit cognition measures in real-world settings, and laboratory and survey experiments, it discusses how these methods can be used to examine outstanding questions in the sociology of culture.

Keywords: implicit cognition, contextual effects, methods, experiments, culture, cognition

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