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date: 27 February 2020

Abstract and Keywords

Productive methods (McDonnell 2014) are one methodological strategy for drawing out and measuring cognitive processes in social research. Productive methods build on methodological advances in the areas of participatory research, arts-based research, creativity research, visual methods, and focus group research, and capitalize on the advantages of attending to embodiment, emotion, and interaction. Productive methods require research participants to work together to create a cultural object, some thing that did not exist prior to the research. By observing this collaboration and production process, and comparing the process with the product, the researcher gains access to difficult-to-obtain data, including implicit and nondiscursive cognition and cultural schemas. Productive methods offer one solution to the widely acknowledged challenge of studying and measuring cognition.

Keywords: productive methods, qualitative methods, cultural object, collaborative methods, shared meaning, cultural sociology, cognition, cultural schemas, focus group

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