- Copyright Page
- List of Contributors
- Cognitive Sociology and the Cultural Mind: debates, directions, and challenges
- Cognitive Sociology: between the personal and the universal mind
- Critical Theory and Cognitive Sociology
- Pierre Bourdieu as Cognitive Sociologist
- Embodied Cognition: sociology’s role in bridging mind, brain, and body
- The Old One-Two: preserving analytical dualism in cognitive sociology
- Can Carnal Sociology Bring Together Body and Soul?: or, who’s afraid of christian wolff?
- Cognitive Sociology and French Psychological Sociology
- Cognitive Science and Social Theory
- Dual-Process Models in Sociology
- Bridging the Vocabularies of Dual-Process Models of Culture and Cognition
- Metaphorical Creativity: the role of context
- Priming and Framing: dimensions of communication and cognition
- Cognitive Linguistics
- Class, Cognition, and Cultural Change in Social Class
- Cognitive Dichotomies, Learning Directions, and the Cognitive Architecture
- What Is Cultural Fit?: from cognition to behavior (and back)
- Productive Methods in the Study of Culture and Cognition
- An Assessment of Methods for Measuring Automatic Cognition
- Methods for Studying the Contextual Nature of Implicit Cognition
- Social Mindscapes and the Self: the case for social pattern analysis
- Charting the Emergence of the Cultural from the Cognitive with Agent-Based Modeling
- Sociology of Attention: fundamental reflections on a theoretical program
- Risk, Culture, and Cognition
- Cultural Blind Spots and Blind Fields: collective forms of unawareness
- The Sacred, Profane, Pure, Impure, and Social Energization of Culture
- Cognition and Social Meaning in Economic Sociology
- Scientific Analogies and Hierarchical Thinking: lessons from the hive?
- Getting a Foot in the Door: symbolism, door metaphors, and the cognitive sociology of access
- Foregrounding and Backgrounding: the logic and mechanics of semiotic subversion
- War Widows and Welfare Queens: the semiotics of deservingness in the US welfare system
- Perceiving and Enacting Authentic Identities
- Cognitive Migrations: a cultural and cognitive sociology of personal transformation
- The Experience of Time in Organizations
- Silence and Collective Memory
- Name Index
- Subject Index
Abstract and Keywords
Most accounts of metaphorical creativity from a cognitive linguistic perspective build on the idea that there are conventional correspondences (mappings) between well-established domains (a source and a target) and that metaphorical creativity occurs when new mappings are added to the conventional ones. But, in many cases, a fuller account of metaphorical creativity is necessary. This chapter argues, relying on previous work, that many cases of creativity cannot be explained unless close attention is paid to the role of context in metaphorical creativity. Its specific suggestion is that it is important to try to be coherent not only with universal embodiment as a major factor in metaphorical conceptualization but also with several other factors that regulate the conceptualization of the world, such as the situational, discourse, and cognitive-conceptual context. This coherence with context results in the creation of context-induced metaphors that are often novel and unconventional.
Zoltán Kövecses is Professor Emeritus in the Department of American Studies at Eötvös Loránd University. His research interests include metaphor, metonymy, emotion language, American English and culture, and the relationship between metaphorical conceptualization and context. His major publications include Metaphor and Emotion (2000), American English: An Introduction (2000), Metaphor: A Practical Introduction (2002/2010), Metaphor in Culture (2005), Language, Mind, and Culture (2006), and Where Metaphors Come From (2015).
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