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date: 19 August 2019

Abstract and Keywords

Most accounts of metaphorical creativity from a cognitive linguistic perspective build on the idea that there are conventional correspondences (mappings) between well-established domains (a source and a target) and that metaphorical creativity occurs when new mappings are added to the conventional ones. But, in many cases, a fuller account of metaphorical creativity is necessary. This chapter argues, relying on previous work, that many cases of creativity cannot be explained unless close attention is paid to the role of context in metaphorical creativity. Its specific suggestion is that it is important to try to be coherent not only with universal embodiment as a major factor in metaphorical conceptualization but also with several other factors that regulate the conceptualization of the world, such as the situational, discourse, and cognitive-conceptual context. This coherence with context results in the creation of context-induced metaphors that are often novel and unconventional.

Keywords: metaphorical creativity, conceptual metaphor, metaphor, context, local/global context, contextual factors

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