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date: 20 February 2020

Abstract and Keywords

Using Cuzco’s historical landscape as a lens, this chapter considers the appropriation of the Incaic past and the intersections of indigeneity, tourism and world heritage. These themes are defined and historicized through the iconic spaces and infrastructure of Cuzco as the imperial capital, through its transformation into a colonial town, and through the city’s complicated role as a symbol of modern Peru. This background contextualizes the city in the second half of the twentieth century. Following an earthquake in 1950, UNESCO revived the Incaic past in an attempt to rebuilt and safeguard the city. This laid groundwork for subsequent master plans in the city, cultural tourism and world heritage. Contemporary Cuzco features a multifaceted heritage industry that capitalizes on the Andean past and its legacies. Clustered around the Plaza de Armas, the “heart” of the ancient Inca city, Cuzco’s Historic Center is the principal urban site where these historical themes and ideological projects converge.

Keywords: Inca, tourism, heritage, Cuzco, UNESCO

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