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date: 10 April 2021

Abstract and Keywords

This chapter provides a brief general primer on social network theory and how it might be applied to organizational citizenship behavior (OCB) as an alternative perspective to the undersocialized (isolated individual) and oversocialized (norm and culture) views of behavior in organizations. I identify social network relationships that are likely to affect the performance and receipt of OCBs and propose a model of the diffusion of OCBs through an organization, noting differences between organizational networks such as cliques and core-periphery structures. In the process, I attempt to identify research questions that may be of interest to both academics and managers. The overarching goal is to provide readers with enough information to apply a social network perspective to OCB.

Keywords: social networks, network analysis, tie formation, closed networks, structural holes and bridges, network centrality, organizational citizenship behavior, helping behavior, voice behavior

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