- The Oxford Handbook of Polling and Survey Methods
- Introduction to Polling and Survey Methods
- Total Survey Error
- Longitudinal Surveys: Issues and Opportunities
- Mixing Survey Modes and Its Implications
- Taking the Study of Political Behavior Online
- Sampling for Studying Context: Traditional Surveys and New Directions
- Questionnaire Science
- Exit Polling Today and What the Future May Hold
- Sampling Hard-to-Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs)
- Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations
- Improving the Quality of Survey Data Using CAPI Systems in Developing Countries
- Survey Research in the Arab World
- The Language-Opinion Connection
- Issues in Polling Methodologies: Inference and Uncertainty
- Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights
- Aggregating Survey Data to Estimate Subnational Public Opinion
- Latent Constructs in Public Opinion
- Measuring Group Consciousness: Actions Speak Louder Than Words
- Cross-National Surveys and the Comparative Study of Electoral Systems: When Country/Elections Become Cases
- Graphical Visualization of Polling Results
- Graphical Displays for Public Opinion Research
- Survey Experiments: Managing the Methodological Costs and Benefits
- Using Qualitative Methods in a Quantitative Survey Research Agenda
- Integration of Contextual Data: Opportunities and Challenges
- Measuring Public Opinion with Social Media Data
- Expert Surveys as a Measurement Tool: Challenges and New Frontiers
- The Rise of Poll Aggregation and Election Forecasting
Abstract and Keywords
In recent years more and more scholars have turned to survey experiments. These studies randomly assign treatments in a survey context, which allows a researcher to balance both internal and external validity considerations. Although survey experiments carry with them numerous benefits, these studies are not without their costs. Pivotal to the costs and benefits of survey experiments are the types of participants recruited to take part in a study and the types of tasks these participants are asked to perform. This chapter explores the conditions under which survey experiments can live up to the promise of greater generalizability and considers those under which this type of experimental design is superior to other experimental approaches.
Yanna Krupnikov is an Associate Professor in the Department of Political Science at Stony Brook University. Her research and teaching focus on political psychology, political communication, political persuasion, political behavior, and empirical methodology.
Blake Findley is a PhD student in the Department of Political Science at Stony Brook University. He does research in political psychology, political communication, and political methodology.
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