- The Oxford Handbook of Polling and Survey Methods
- Introduction to Polling and Survey Methods
- Total Survey Error
- Longitudinal Surveys: Issues and Opportunities
- Mixing Survey Modes and Its Implications
- Taking the Study of Political Behavior Online
- Sampling for Studying Context: Traditional Surveys and New Directions
- Questionnaire Science
- Exit Polling Today and What the Future May Hold
- Sampling Hard-to-Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs)
- Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations
- Improving the Quality of Survey Data Using CAPI Systems in Developing Countries
- Survey Research in the Arab World
- The Language-Opinion Connection
- Issues in Polling Methodologies: Inference and Uncertainty
- Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights
- Aggregating Survey Data to Estimate Subnational Public Opinion
- Latent Constructs in Public Opinion
- Measuring Group Consciousness: Actions Speak Louder Than Words
- Cross-National Surveys and the Comparative Study of Electoral Systems: When Country/Elections Become Cases
- Graphical Visualization of Polling Results
- Graphical Displays for Public Opinion Research
- Survey Experiments: Managing the Methodological Costs and Benefits
- Using Qualitative Methods in a Quantitative Survey Research Agenda
- Integration of Contextual Data: Opportunities and Challenges
- Measuring Public Opinion with Social Media Data
- Expert Surveys as a Measurement Tool: Challenges and New Frontiers
- The Rise of Poll Aggregation and Election Forecasting
Abstract and Keywords
The total survey error (TSE) approach is a useful schema for organizing the planning and evaluation of surveys. It classifies the several possible types of errors in surveys, including in respondent selection, response accuracy, and survey administration. While the goal is to minimize these errors, the TSE approach emphasizes that this must be done within limitations imposed by several constraints: the cost of minimizing each type of error, the time requirements for the survey, and ethical standards. In addition to survey errors and constraints, there are several survey effects for which there are no error-free solutions; the size of these effects can be studied even though they cannot be eliminated. The total survey quality (TSQ) approach further emphasizes the need for survey organizations to maximize the quality of the product they deliver to their clients, within the context of TSE tradeoffs between survey errors and costs.
Herbert F. Weisberg is an Emeritus Professor of Political Science at The Ohio State University (PhD, Michigan 1968). He joined OSU in 1974 from the University of Michigan where he was a (tenured) Associate Professor. An American politics scholar, he is known for his research and teaching on American voting behavior and Congress, as well as his work on survey research and political methodology.
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