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date: 10 July 2020

Abstract and Keywords

The chapter reviews the growing field of multimodality in relation to the study of language, text, and society. It introduces the concept of multimodality as an increasingly visible phenomenon of communication and it traces the developments of multimodality as a field of research, along with the extant theoretical approaches to multimodal analysis. The chapter further discusses and exemplifies key notions of a social semiotic perspective to multimodal analysis and mentions potentials and limitations, pointing to future directions of research in the field. Rather than a comprehensive review of extant studies in multimodality, the chapter discusses selected key assumptions, topics, and analytical developments in multimodal research that are relevant to its relation with language and society.

Keywords: multimodality, social semiotics, language, society, text

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