- The Oxford Handbook of Language and Society
- List of Contributors
- Introduction—Language and Society: A Critical Poststructuralist Perspective
- Language and Society: Historical Overview and the Emergence of a Field of Study
- Language, Imperialism, and the Modern Nation-State System: Implications for Language Rights
- Language and Political Economy
- Language and Power
- Language Ideologies
- Language Policy and Local Practices
- Language, Migration, Diaspora: Challenging the Big Battalions of Groupism
- Bilingualism, Multilingualism, Globalization, and Superdiversity: Toward Sociolinguistic Repertoires
- Diglossia and Beyond
- Language Shift and Sustainability: Critical Discourses and Beyond
- Discourses of Endangerment from Mother Tongues to Machine Readability
- Sign Languages
- Multiliteracies and Transcultural Education
- Urban Languages in African Contexts: Toward a Multimodal Approach to Urban Languages
- Indigenous Peoples and Their Languages
- Entry Visa Denied: The Construction of Symbolic Language Borders in Educational Settings
- Linguistic Profiling and Discrimination
- From Elderspeak to Gerontolinguistics: Sociolinguistic Myths
- Language and Racialization
- Language and Sexuality
- Linguistic Landscapes
- The Internet, Language, and Virtual Interactions
- Mediatization and the Language of Journalism
- Bilingual Education
- Conclusion: Moving the Study of Language and Society into the Future
Abstract and Keywords
The chapter reviews the growing field of multimodality in relation to the study of language, text, and society. It introduces the concept of multimodality as an increasingly visible phenomenon of communication and it traces the developments of multimodality as a field of research, along with the extant theoretical approaches to multimodal analysis. The chapter further discusses and exemplifies key notions of a social semiotic perspective to multimodal analysis and mentions potentials and limitations, pointing to future directions of research in the field. Rather than a comprehensive review of extant studies in multimodality, the chapter discusses selected key assumptions, topics, and analytical developments in multimodal research that are relevant to its relation with language and society.
Elisabetta Adami is a University Academic Fellow in Multimodal Communication at the School of Languages, Cultures and Societies of the University of Leeds, United Kingdom. Her research focuses on text production, language, and multimodal representation and communication in digital environments, with a special interest in intercultural communication. Recent publications include works on blogs and interactivity, on video-interaction on YouTube, on multimodality and copy-and-paste in informal and formal learning environments, and on the use of English as a lingua franca in social media. She has co-edited the special issues Multimodality, Meaning-Making and the Issue of Text, in Text & Talk (with Gunther Kress, 2014) and Social Media and Visual Communication, in Visual Communication (with Carey Jewitt, 2016).
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