Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 08 April 2020

Abstract and Keywords

Mainstream media ignores the breadth and diversity of women’s activism and often features sexist, racist, and sexualized portrayals of women. Also, women hold disproportionately fewer jobs in media industries than men. Despite these challenges, women activists protest gender inequality and advocate a variety of other goals using traditional and new social media. This chapter examines the history of women’s media activism in the United States from women activists’ use of mainstream and alternative newspapers, magazines, radio, and television, to how activists adopted Internet technologies and new digital media strategies starting in the 1990s, to how contemporary feminists protest with Facebook and hashtag activism today. I argue that women activists’ use of new social media may necessitate significant shifts in how we research continuity and diversity in women’s and feminist movements, and how we conceptualize resources, micromobilization, and leadership in social movements broadly. I conclude with several suggestions for future research.

Keywords: feminism, media, Internet, social media, Facebook, activism

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.