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date: 08 May 2021

Abstract and Keywords

This chapter evaluates the ethical ends and means toward which AI-driven design has been, and perhaps could be, applied. While some designers have committed to applying AI toward more ethical ends, they have paid comparatively less attention toward the ethical means of its application. In order to ensure the ethical application of AI in design, practitioners and managers must make sure that they are both defining responsible design parameters and operationalizing those parameters responsibly. Moreover, designers must consider where they should assert their agency within an automated workflow. The chapter then surveys representative design fields—fashion, product, graphic, and architectural design—to examine what ethical opportunities and risks people might face when AI-driven design practice is programmed to serve the needs and desires of laborers, consumers, and clients.

Keywords: AI-driven design, AI, design parameters, automation, fashion design, product design, graphic design, architectural design

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