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Word-of-Mouth Marketing  

Jill Sweeney

Print publication date:
Jul 2018
Online publication date:
May 2018

Managing Social Interactions  

Dina Mayzlin

Print publication date:
Apr 2016
Online publication date:
Jun 2016

Social Influence in Marketing: How Other People Influence Consumer Information Processing and Decision Making  

Amna Kirmani and Rosellina Ferraro

Print publication date:
Sep 2017
Online publication date:
Jan 2016

Word of Mouth as a Recruitment Source: An Integrative Model  

Greet Van Hoye

Print publication date:
Oct 2013
Online publication date:
Aug 2013

The Economics of Gossip and Collective Reputation  

Federico Boffa and Stefano Castriota

Print publication date:
Aug 2019
Online publication date:
Jun 2019

Propagation Phenomena in Social Media  

Meeyoung Cha, Fabrício Benevenuto, Saptarshi Ghosh, and Krishna Gummadi

Print publication date:
Feb 2020
Online publication date:
Aug 2019

Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication  

Brian G. Southwell

Print publication date:
Aug 2017
Online publication date:
Jul 2014

Recruitment: International Cross-Cultural Perspectives  

Jane K. Miller and Grace Chun Guo

Print publication date:
Oct 2013
Online publication date:
Dec 2013

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