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Marketing: The Anchor for Sales  

Noel Capon

Print publication date:
Jan 2011
Online publication date:
May 2011

The Future of Strategy Implementation  

Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright

Print publication date:
Apr 2017
Online publication date:
Dec 2016

Consumer Behavior in Emerging Markets  

Raquel Castaño and David Flores

Print publication date:
Mar 2019
Online publication date:
Aug 2018

The Evolution of the Strategic Sales Organization  

Nigel F. Piercy and Nikala Lane

Print publication date:
Jan 2011
Online publication date:
May 2011

Sales Force‐Generated Marketing Intelligence  

Kenneth R. Evans and C. Fred Miao

Print publication date:
Jan 2011
Online publication date:
May 2011

Customer Selection to Acquire, Retain, and Grow  

Andrea L. Dixon

Print publication date:
Jan 2011
Online publication date:
May 2011

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