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Consumption of Innovation  

Ritsuko Ozaki and Mark Dodgson

Print publication date:
Jan 2014
Online publication date:
Oct 2013

Using Market Segmentation Approaches to Understand the Green Consumer  

Timothy M. Devinney

Print publication date:
Nov 2011
Online publication date:
Jan 2012

Is Green Consumption Part of the Solution?  

Andrew Szasz

Print publication date:
Aug 2011
Online publication date:
Jan 2012

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