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Marketing  

Michael Saren and Peter Svensson

Print publication date:
Jan 2011
Online publication date:
Sep 2009

Using Market Segmentation Approaches to Understand the Green Consumer  

Timothy M. Devinney

Print publication date:
Nov 2011
Online publication date:
Jan 2012

Why not Choose Green? Consumer Decision Making for Environmentally Friendly Products  

Andrew D. Gershoff and Julie R. Irwin

Print publication date:
Nov 2011
Online publication date:
Jan 2012

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