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Kozlowski, S., Yu, K., & Cable, D. (2012-07-01). Recruitment and Competitive Advantage: A Brand Equity Perspective. In The Oxford Handbook of Organizational Psychology, Volume 1. : Oxford University Press. Retrieved 17 Jan. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199928309.001.0001/oxfordhb-9780199928309-e-7.