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Kenski, K., Jamieson, K., Frankel, L., & Hillygus, D. (2017-08-24). Niche Communication in Political Campaigns. In The Oxford Handbook of Political Communication. : Oxford University Press. Retrieved 13 Jul. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199793471.001.0001/oxfordhb-9780199793471-e-020.