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Pollock, T., Barnett, M., & Newburry, W. (2012-07-19). Waving the Flag: The Influence of Country of Origin on Corporate Reputation. In The Oxford Handbook of Corporate Reputation. : Oxford University Press. Retrieved 21 Feb. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199596706.001.0001/oxfordhb-9780199596706-e-12.