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Edwards, G., Jacobs, L., Shapiro, R., & McDermott, R. (2011-05-19). Prospect Theory and Risk Assessment. In The Oxford Handbook of American Public Opinion and the Media. : Oxford University Press. Retrieved 30 Mar. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199545636.001.0001/oxfordhb-9780199545636-e-25.