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Özer, Ö., Phillips, R., Cudahy, G., Jacobson, T., Salvador, T., & Short, J. (2012-06-07). Global Pricing Strategy. In The Oxford Handbook of Pricing Management. : Oxford University Press. Retrieved 25 Nov. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199543175.001.0001/oxfordhb-9780199543175-e-32.