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Özer, Ö., Phillips, R., & Ramakrishnan, R. (2012-06-07). Markdown Management. In The Oxford Handbook of Pricing Management. : Oxford University Press. Retrieved 30 Mar. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199543175.001.0001/oxfordhb-9780199543175-e-25.