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Campbell, A., Faulkner, D., & Pitkethly, R. (2006-04-06). Analysing the Environment. In The Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy. : Oxford University Press. Retrieved 20 Oct. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199275212.001.0001/oxfordhb-9780199275212-e-9.