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Kahane, L., Shmanske, S., & Fort, R. (2012-05-04). Major League Baseball is Just Like Mcdonald's?: Lessons from Unrecognized Rival Leagues. In The Oxford Handbook of Sports Economics: Economics Through Sports Volume 2. : Oxford University Press. Retrieved 27 Feb. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780195387780.001.0001/oxfordhb-9780195387780-e-13.