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Atkeson, L., Alvarez, R., Atkeson, L., & Alvarez, R. (2018-09-27). Introduction to Polling and Survey Methods. In The Oxford Handbook of Polling and Survey Methods. : Oxford University Press. Retrieved 18 Feb. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190213299.001.0001/oxfordhb-9780190213299-e-34.