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Martin, L., DiMatteo, M., Suls, J., & Bruchmann, K. (2013-10-30). Social Comparison and Persuasion Processes in Health Communications. In The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence. : Oxford University Press. Retrieved 29 Jan. 2020, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199795833.001.0001/oxfordhb-9780199795833-e-023.