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Bansal, P., Hoffman, A., & Devinney, T. (2011-11-24). Using Market Segmentation Approaches to Understand the Green Consumer. In The Oxford Handbook of Business and the Natural Environment. : Oxford University Press. Retrieved 16 Oct. 2019, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199584451.001.0001/oxfordhb-9780199584451-e-21.