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Cravens, D., Le Meunier‐FitzHugh, K., Piercy, N., & Cravens, D. (2011-01-27). Achieving Sales Organization Effectiveness. In The Oxford Handbook of Strategic Sales and Sales Management. : Oxford University Press. Retrieved 21 Aug. 2019, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199569458.001.0001/oxfordhb-9780199569458-e-4.