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Scherer, B., Winston, K., & O’Cinneide, C. (2011-12-15). Bayesian Methods In Investing. In The Oxford Handbook of Quantitative Asset Management. : Oxford University Press. Retrieved 10 Dec. 2019, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199553433.001.0001/oxfordhb-9780199553433-e-6.