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Grosse, R., Meyer, K., Li, J., & Xie, Z. (2019-03-28). Adjustment of MNE Geographic Market Strategy in Responding to the Rise of Local Competitors in an Emerging Market. In The Oxford Handbook of Management in Emerging Markets. : Oxford University Press. Retrieved 25 Aug. 2019, from https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190683948.001.0001/oxfordhb-9780190683948-e-15.