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The Business Case for Corporate Social Responsibility  

Elizabeth C. Kurucz, Barry A. Colbert, and David Wheeler

Print publication date:
Feb 2008
Online publication date:
Sep 2009
The purpose of this article is to provide a general summary of the key value propositions evident in the research on the business case for corporate social responsibility (CSR), described ... More

Managing Corporate Reputation Through Corporate Branding  

Majken Schultz, Mary Jo Hatch, and Nick Adams

Print publication date:
Jul 2012
Online publication date:
Nov 2012
This article, which concentrates on symbolic management by explaining the role of corporate branding in managing corporate reputation, using Novo Nordisk as a case study, presents three ... More

Marketing for Publishing  

Alison Baverstock

Print publication date:
Apr 2019
Online publication date:
May 2019
Marketing, which long had a subsidiary role within the publishing process, is now both central to its operation and a potential pathway to influence within the industry. Formalization of ... More

A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance  

Brian R. Chabowski and G. Tomas M. Hult

Print publication date:
Apr 2017
Online publication date:
Jul 2014
How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test ... More

Using Market Segmentation Approaches to Understand the Green Consumer  

Timothy M. Devinney

Print publication date:
Nov 2011
Online publication date:
Jan 2012
This article describes how one can apply models of market segmentation to the understanding of the varying nature of green consumers. It reviews two approaches of segmentation and argues ... More