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date: 24 July 2019

Abstract and Keywords

As sport increased in popularity in the nineteenth century, the emerging mass media were there to both contribute to public interest and then to benefit from it, creating a synergism that has lasted until the present. The media–sport partnership mainly promoted the development of spectator sports, both amateur and professional, submerging (though not ignoring) participant sports.

Keywords: sport journalism, mass media, media history, media technology

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