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date: 13 July 2020

Abstract and Keywords

This chapter is concerned with exploring individuals’ motivations for betting and other aspects of their behavior as bettors. These topics have generated a substantial literature over the past four decades. While the study of betting behavior has been dominated by the lens of economic analysis, it has also garnered the attention of psychologists, sociologists, and those interested in designing the legal and regulatory regimes within which betting takes place or those tasked with addressing and treating the negative effects of excessive exposure to betting from a medical or social care perspective.

Keywords: betting, gambling motivation, gambling behavior

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